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The Health Lottery Tea Party

Case Study

Case Study:

The Health Lottery and People Health Trust

Hollicom manage the strategic communication needs and public relations for The Health Lottery and Peoples’ Health Trust.
Within our remit is the delivery of media relations for their prestigious “Health Lottery Afternoon Tea with Simon Cowell.”
This star-studded annual event brings together Simon Cowell, close A-list friends and enables local charities who have been supported by The Health Lottery and Peoples Health Trust to rub shoulders with showbiz celebs and meet like-minded people.
The audience heard speeches from stakeholders and Simon Cowell, who supports The Health Lottery and the amazing work the Peoples Health Trust deliver.

The 2018 event took place at The Savoy Hotel in London on Tuesday 30th October and celebrated over £100 million raised for local charities and projects. The Hollicom team were on hand to manage the red carpet, photographers, all media interviews, deliver stakeholder communications to ensure the event ran smoothly.
The Simon Cowell Tea Party was covered in 5 national titles, such as OK! and Mail Online, Daily Mirror, The Daily Mail, Daily Star and Daily Express with a reach of over 6.8 million people across the UK within 24 hours of the event.
We also negotiated the delivery of a bespoke programme by the Local News Network which was delivered across their UK network.

£100 million raised for local charities and projects