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The Health Lottery Launch Mega Raffle

Case Study

Case Study:

The Health Lottery

In 2018, the Hollicom team was also responsible for the media launch of The Health Lottery £250,000 Mega Raffle, which was covered in national titles and across 26 regional titles in Great Britain, from Birmingham to Glasgow, Leeds to Liverpool and Bristol to Manchester.
Every item of coverage received 100% positive tone of voice and the following week we were delighted to report that the first Mega Raffle winner had come forward in Wakefield. Hollicom were there within a few hours to ensure we had some great photographs of the lucky winner with his cheque!

“An outstanding public relations service. Hollicom have helped us to engage with consumers in both local and national press with equal skill. We happily recommend their talents for improving brand awareness.”


Martin Ellice, Joint Managing Director at The Health Lottery