Social Media Manager – Job Description

Hollicom are looking for a creative and dedicated Social Media Manager who thrives in a fast-paced environment with great attention to detail.

The right candidate will join a team of some of the UK’s most experienced communications and marketing experts, in the heart of Glasgow’s city centre.

As Social Media Manager you will become an online voice and content curator for our high-profile clients, implementing effective social media marketing campaigns and providing excellent client services.

You will play an essential role in an expanding team, helping to deliver excellent work for our clients.   

Key Tasks and Responsibilities

Develop and implement social media marketing campaigns for our clients:

• Create, curate, and manage all published content (including photos, video, written and podcast).
• Monitor, listen and respond to reviews and inquiries through social media while cultivating leads and sales for the client
• Develop and expand community and influencer outreach efforts
• Oversee social media asset design (ie: graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Podcast, etc.).
• Design, create and manage promotions and social advertising campaigns in alignment with client’s brand and marketing campaign
• Analyse key metrics and change social media strategy based on findings
• Monitor effective benchmarks for measuring impacts of social campaigns
• Compile reports for client and internal use showing results
• Help build and maintain good relationships between Hollicom and the client
• Prepare and present social media strategy pitches to clients

Curate and develop Hollicom’s own social media

• Create and curate content for Hollicom’s social media
• Develop Hollicom’s online presence and use social media to celebrate the great work Hollicom does with clients
• Use Hollicom’s social media as an outreach tool to expand community and influencer base
• Update Hollicom website
• Monitor trends in social media tools, applications, channels, design and strategy and keep Hollicom team up to date with latest trends and new influencers

Skills and Experience

• Great copy writing and language skills essential
• Experience managing social media for a brand or agency
• In depth knowledge and understanding of social media channels, tools, design and trends
• Must be a great team player with the confidence to lead on projects independently
• Must be capable of building and maintain great client relationships
• Experience directing photographers and videographers to create online content
• Experience using Adobe Premier, Photoshop and online edit tools desirable
• Excellent time management and ability to prioritise
• Good understanding of social media analytics

Job Type: Permanent

Salary: Negotiable based on experience

Please email CV and cover letter applications to Katie Palmer KatieP@hollicom.co.uk