Dentsu Aegis Network North
Dentsu Aegis Network is one of the largest advertising agencies in the UK with the likes of CARAT, iProspect White Space in their portfolio. Hollicom deliver regional PR for the agency across Manchester, Newcastle, Leeds, Yorkshire and Edinburgh.
Make Disruption Pay,
Annually, Dentsu Aegis Network host the Make Disruption Pay event, which showcases some of today’s most noticeable digital trends and how these are shaping society.
Dentsu Aegis asked Hollicom to work on this project to deliver ground breaking coverage for a highly anticipated event in the north west. The event would be of interest to all businesses and business leaders to give teachings about the digital sector, and how tech can used tech to an advantage. We were posed with the task of approaching a media partner, coordinating coverage and engaging a panel host that would be of relevance to the market.
Hollicom carried out market research to analyse the sector and business in the north west that would be interested in this event, this also highlighted a number of communication channels that would appropriate to showcase the learnings.
With our fantastic contacts in media across the UK, we were able to engage with Manchester Evening News to discuss media partner opportunities.
This led us to speaking with the Editor in Chief of MEN, Darren Thwaites, who was very interested in hosting the panel discussion. This was an ideal fit for the event as Darren is the Editor for one of the biggest media outlets in Manchester, and therefore one of the biggest players in terms of digital news.
As the media partner, there was pre event Make Disruption Pay coverage online, as well as post-event coverage online and in their monthly Business magazine – iNBusiness. This promoted the event across all target sectors, especially the business market which was key for this project.
Reached 13,000,000 readers.