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Former Trinity Mirror Director prepares to shake up Scottish PR scene with launch of Hollicom

Mark Hollinshead, a former board director of LSE-listed media giant Trinity Mirror plc, is to launch a new Scottish public relations and strategic communications agency headquartered in Glasgow.

Hollicom will launch with a start-up team of eight PR and communications professionals and will offer a portfolio of media services, including public relations and strategic communications planning, media consultancy, crisis management, media training, regional marketing planning and talent representation.

Based in Glasgow at 200 St Vincent Street, the Hollicom team will create, plan and execute PR and media campaigns for a range of regional, national and international clients. In addition, Hollicom will operate an “expert associate network” model, working with a select panel of communications specialists in their respective fields who will focus on specific projects as required to meet clients’ strategic objectives.

Chief Executive of Hollicom, Mark Hollinshead said: “Our job is to enhance and protect the reputations of our clients and help deliver their business objectives, both strategic and financial. We will achieve this by immersing ourselves in the strategy of our clients and then by telling their stories in a compelling and impactful way. Hollicom’s network of influencers and contacts, across all media channels, is unrivalled in the public relations industry and that experience and knowledge will make a key difference for clients both existing and new. We’re new and we’re fresh, with the energy, talent and expertise which, I believe, will create a new force in PR and strategic communications”

Hollinshead – previously Managing Director of Daily Record and Sunday Mail publisher Media Scotland – is joined by Erikka Askeland, who takes up the role of Strategic Communications Director. She is an award-winning journalist with nearly 20 years’ experience in business and corporate journalism in the UK and was previously the Business Editor of the Press and Journal and Deputy Editor of Insider Magazine.

Other members of the Hollicom founding team include Gaynor Simpson, who brings over 20 years of experience within the public relations industry to the role of Account Director, and Rachel Lindsay, who previously worked with Comic Relief, the Royal British Legion and Talkback Thames. Lindsay joins as Client Services Manager.

Hollicom co-founder and Chief Financial Officer is Steven Simpson. A serial entrepreneur and chartered accountant, Simpson is an ex Senior Manager at PWC and fellow of ICAEW,

Further appointments will be announced in due course.

Hollicom will launch officially on 1 June, 2017 at a grand opening party held in the recently refurbished conference and event facilities at 200 St Vincent Street. The event will be backed by Hollicom supporters Jack Daniel’s and OK! Magazine.


For more information contact:

Rachel Lindsay
Client Services Manager

Email: [email protected]
Tel: 0141 442 0120
Mob: 07824 539 254


About Hollicom:

Hollicom is a boutique PR and strategic communications agency based in Glasgow, UK. It offers a range of services including:

  • Public relations and communications planning.
  • Regional retail PR planning and implementation
  • Media consultancy
  • Media relations
  • Crisis management
  • Media training
  • Event creation and delivery
  • Social media management
  • Video creation
  • Publishing consultancy – e-zines, newsletters
  • Online reputation management
  • CEO / senior exec one-to-one communications planning
  • Talent representation and PR

Hollicom is founded and led by Chief Executive Mark Hollinshead. Mark was the youngest ever Managing Director of the Daily Record and Sunday Mail and ran the business for 14 years before becoming Managing Director of Mirror Group Newspapers. Thereafter he became Chief Operating Officer and main board director of Trinity Mirror Plc. He has been Chairman of Scottish Athletics, the national governing body for athletics in Scotland, President of the Scottish Newspaper Society and a Director of the Newspaper Publishers Association. He is currently a non-exec and consultant to Dentsu Aegis North and most recently was CEO of The Great Run Company, one of Europe’s largest mass participation sports marketing businesses and organisers of some of the world’s largest live sporting events, including the Great North Run – the world’s biggest half marathon.


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